A STORY OF LOVE, CREATIVITY, AND ADVENTURE
To tell you the story of how ORI London came to be, we need to take you back to where it all began with ROKA London, founded in the heart of the UK.
In 2014, Emma and Brett's paths crossed whilst Emma was abroad with her family, sparking a romance that would soon span across oceans. Before long, Brett found himself trading sun-soaked days for the unpredictable charm of London’s weather, all in the name of love.
One particularly sunny day, Brett set off to explore London’s Oxford Street, dressed in jeans, a t-shirt, and with his trusty old backpack slung over his shoulder. But, in true British style, the skies had other plans. What began as a bright, hopeful day quickly turned into a classic British downpour.
By the time Brett made it home, he was soaked through – and so was everything in his bag.
But that rain-soaked moment sparked something bigger than just the need for a dry change of clothes. With over 20 years in fashion and retail, Brett saw an opportunity to create something new. What if there was a bag that could take on whatever the weather threw at it, whilst still looking bold and being up for anything?
And just like that, ROKA London was born in 2016. By 2017, it was up and running, crafting bags that blend style, function, and a bit of weather-ready resilience. The name? It’s a nod to the values that Emma and Brett hold close – trust, integrity, and a positive outlook on life. By blending their surnames, ROsenberg and KAtz, ROKA London came to life.
For Everyone. Everyday. Everywhere.
From the unpredictable British weather to the fast-paced energy of American cities, ORI London continues the journey ROKA London began, crafting bags
After many months he finally had it, the first bag, the Bantry.
Since then, the Bantry has gone on to be sold all over the world, in thousands of stores from USA to Sweden, and new products and styles have also been released using the original design system that Brett created. Oh, and Emma and Brett got married too!
Fast forward to 2020, and ROKA London took its next leap across the Atlantic. Inspired by their first child, ORI London was born. ORI London carries on the legacy of creating bags that are bold, colorful and built to endure everyday challenges.